We suffer from a case of ‘selfiecentrism’

It is evident that the way we interact with the ‘stars’ of our society has dramatically changed. From the traditional newspaper and radio, we now have Facebook, Twitter and Instagram. There was a point in society where publicists, journalists and PR agents were what controlled an individuals identity.

But there has been a shift in rolls.

We now do not need to pay thousands of dollars to a reporter to sell your story in a particular way, or pay an agent extra to promote your ‘identity’. Now the most commitment required is an email, and date of birth. The rest is FREE and controlled by YOU. Social media has revolutionised the way the way we represent and present our persona.

Our online persona is defined by our digital objects in the forms of statuses, selfies, photo albums etc. We use these tools to create an identity for others to understand who we are, for the everyday individual it can be formally known as being ‘judged’ or in a celebrities case ‘admired’.

Turner outlines three main definitions of celebrities “(1) celebrity as a way that people are represented and talked about; (2) a process by which a person is turned into a commodity; and (3) an aspect of culture which is constantly being reinscribed and reformulated”. Kim Kardashian-West. A renowned selfie queen, who is now yet to release her newest book called ‘selfish’. A composition of her selfies over the last couple of years. She is what some could describe a ‘cultural phenomenon’, and is a reflection of Turners definitions.

Her online presence has attracted 31.7 million twitter followers and 32.4 million Instagram followers. Her constant activity is what has uplifted her image. Through her online presence and the content she posts, she has been able to create various images for herself, various examples seen in the youtube clip I created below.

Through these images we see how Kim wants to represent herself, selfies to high fashion photoshoots we can see that her Screen Shot 2015-05-12 at 6.20.29 pmintentions are to expand her image. While she is managed by her very own ‘momager‘, social media gives her the opportunity to promote herself and present herself in the ideal way.

But while social media promotes celebrities, we cannot forget the most important factor to a stars fame. FANS. Senft describes fan based activity as ‘micro-celebrity‘. where fans interact with a stars online presence through commenting, reblogging, favoriting etc. Twitter is one of the largest platforms that allows fans to directly interact with their ‘idols’, Erving Goffman describes this as a metaphor considering “how celebrity practice is performed with the help of others”. We create digital objects that reflect our persona and ultimately have the chance to grab the attention of our star, this can be through a simple tweet, image or the utterly powerful hashtag.

Social media has reinvented the way our stars promote themselves and reach out to their fanbase. Are we saying goodbye to tradition and hello to the influx of egocentrism?


New Age Fashion

Physical and digital.

I question myself as to what my understanding of this relationship is. Although I have come to some conclusion.


Summer-bicycle-shoes-usb-charge-led-light-emitting-lighting-shoes-neon-shoes-trend-breathable-genuine-leatherDigital crafting is the action of merging a material object i.e shoes, with a form of  technology such as LED lights to create. The convergence of these two concepts come together to create the new phenomenon of LED sneakers.

Wearable technology is ideal in describing craft and digital making – and not only because it is my chosen media platform.

From this weeks lecture and further explored through the tutorial a phrase was said which allowed me to understand this weeks content. ‘Speculative realism‘ – when we look at an object we intend to find the correlation between thought and being.

I agree with this term, in the process of digital crafting manufactures and designers brainstorm the ways in which they can transform a tangible object into a digital artefact. We can explore this through LED sneakers. Below is a DIY video on how to create your own LED Sneakers.

What is happening to the world of journalism?


Citizen Journalism seems to be taking over all types of newsfeeds both in positive and negative ways, the meme I have created above explains my view on the various types of social media commentators.

Journalism has been subject to media convergence which is effectively conveyed through the differences between legacy media and citizen journalism. Legacy media is based around the traditional forms of media such as radio, television or newspaper. Citizen journalism is where citizens of society are using various forms of technology to report on current issues, through statuses, tweets or photographs.

What is the difference?

Citizen journalism is classified as ‘produsage’, where the user has the liberty of creating what they desire with limited gatekeepers. Whereas legacy media you are passively interacting with media sources through listening or reading, and much of the content presented has gone through careful editing and consideration.

Pierre Levy concept of ‘Collective Intelligence‘, communicates the idea that no individual has the ability to comprehend all knowledge of a topic. Rather through technology and various users each are able to add or expand to the topic they are focusing on.

Collective Intelligence is a crucial term in my opinion, when explaining the relationship between citizen journalism and legacy media. Where legacy media presents the forefront of the particular story, citizen journalism then gives the opportunity for individuals to state their opinion or findings in relation to the current event. It also allows instantaneous exposure. We are exposed to a variety of views regarding the trending topic.

Citizen journalism is emerging and will continue to emerge as technology enhances. Rather than assuming that legacy media is fading, citizen journalism is enhancing legacy media and allowing society to interact and enhance the quality of news.


Thinking about the success of J.K Rowling’s Harry Potter or Disney’s Frozen or Marvel’s Avengers, I always thought that the endless amounts of success and ‘obsession’ came from appearances, advertising and various forms of merchandising. Until I was made aware of the term ‘transmedia’.

Transmedia is the act of telling multiple stories over a range of different mediums. Henry Jenkins describes transmedia as being “Represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for pottermore-8the purpose of creating a unified and coordinated entertainment experience”. Despite the initial story being told, each medium adjusts and adds their own play on the original story in a sense relating back to last weeks post on ‘remixing’. By having such a widespread of platforms that showcase stories it allows the focus on one particular area or reveals unknown facts about the subject, for example ‘Pottermore‘; the interactive Harry Potter website allows you to play online as a witch or wizard. As the user works their way through the book, each chapter reveals a hidden secret or fact that was not made clear in the coinciding film.

Isn’t this like multimedia but?

NO. Multimedia tells a single story over multiple mediums whereas transmedia showcases multiple stories over multiple forms of media. Transmedia flexibility enhances a sense of realism to the fiction. Game designer Neil young devised the term “additive comprehension” which is the way in which new texts are able to add new pieces of information which broaden our knowledge of the fiction.

Disney is one of the world’s biggest companies, and within this company there are endless amounts of franchises such as Frozen, Toy Story and Mickey31046__84718 Mouse. Disney is an example of its work with transmedia, Mickey Mouse is one of Disney’s first and oldest characters. Over the years we have seen multiple movies based around the character as well as emerging television shows that appear on ‘Disney Junior’ and multiple video games and comics. Through the various types of mediums different fact and takes on Mickey Mouse have emerged which reflects it timeless success and ability to appeal to all new and old ages.

To check out more of Disney in Transmedia check out – http://www.scoop.it/t/transmedia-storytelling-for-the-digital-age/?tag=Disney

It seems as if transmedia has become the pinnacle of many franchises, giving the liberty and ability of expansion that widens the contents audience.

Remix Culture


On the topic of remixing, I thought I would give Prezi a go.

“Everything is a remix” – Kirby Ferguson

Remix culture has come a long way, with the help of convergent media it will only continue to expand. Over the last several decades music has largely been associated with remixing. Although diving into the world of film, art etc it seems that even what we deem to be ‘original’ is an appropriation of another existing artefact e.g. songs, movies, artworks.

I have found that while myself and many others question the originality of the ‘remixed’ content that is produced, each appropriation has its own unique take on the former product which in a sense I would argue is ‘original’. When we speak about remixing, it is not only copying and pasting elements of project onto a new platform but it is more about what we are incorporating these elements into and how we use it.

Started from the bottom now we’re here.

So this week I decided to experiment with Soundcloud. I apologise for my voice and the change in tone at times!

We explore the ways in which the convergence of media has empowered its audiences. From my understanding social media allows us to instantaneously share photos, likes and comments. Through this we are becoming active consumers rather than passive. But I also talk about how our empowerment has affected celebrities such as Kim Kardashian through our online activity and persona.

Feel free to leave a comments!

Apples and Aliens.

Society is divided into two categories, apples and aliens. I for one enjoy my fresh fruit, its easy to cut up, easy to digest and I enjoy staying up to date with the freshest fruit on the market. Whereas aliens aren’t particularly my thing, researching about their existence, characterisation and there aesthetics are not appealing to me.

Apple and Android can be described as being on the ‘opposite ends of the spectrum’. In this weeks lecture we were able to delve into the world of technology and analyse the difference between a ‘closed application‘ and a ‘generative platform‘. A closed application represents Apple, Apple products are designed in such a way that limits user access to software and operating system and allows manufactures to retain predominant control. For example each software update is automatically programmed by the existing manufacturer, the user is unable to select certain parts of the update another would be the creation of applications. Apple must approve of its function and make in order for it to progress into the app store. Generative platform coincides with Android, its gives flexibility and innovation to the user. It allows the user to have choice in what they want to do and how they want to modify their device.

Since researching into ‘Wearable Technology‘ as my chosen media platform, I looked at the Apple iWatch and Android wear. This YouTube video explains both types of watches:

From researching the difference between Apple and Android and then comparing the information on each watch, I found that both appear to be exponentially similar. They appear to be locked applications, as they both have software and apps built in to aid to the users everyday needs. They are both generative in the sense that you can customise the clock face as well as the wrist strap, personally I think that these watches defy the barrier between Android and Apple due to their similarities.

Although on the other hand the ‘Pebble Watch‘, an interactive watch that is compatible with both iOS and Android. Many would argue that the Pebble Time Smartwatch is better than both the Android and Apple watch, one reason being that it is able to be compatible with various ecosystems which appeal to a mass market rather than a niche market. This shows that the Pebble Watch is a generative platform, which is preferred over a closed application.

It is interesting when comparing PCs to Macs and Android to iPhones. The general public prefer a locked platform, although when it comes to wearables a generative platform is preferred and is leaves the flexibility to connect one type of technology to the other.

Some food for thought