Thinking about the success of J.K Rowling’s Harry Potter or Disney’s Frozen or Marvel’s Avengers, I always thought that the endless amounts of success and ‘obsession’ came from appearances, advertising and various forms of merchandising. Until I was made aware of the term ‘transmedia’.

Transmedia is the act of telling multiple stories over a range of different mediums. Henry Jenkins describes transmedia as being “Represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for pottermore-8the purpose of creating a unified and coordinated entertainment experience”. Despite the initial story being told, each medium adjusts and adds their own play on the original story in a sense relating back to last weeks post on ‘remixing’. By having such a widespread of platforms that showcase stories it allows the focus on one particular area or reveals unknown facts about the subject, for example ‘Pottermore‘; the interactive Harry Potter website allows you to play online as a witch or wizard. As the user works their way through the book, each chapter reveals a hidden secret or fact that was not made clear in the coinciding film.

Isn’t this like multimedia but?

NO. Multimedia tells a single story over multiple mediums whereas transmedia showcases multiple stories over multiple forms of media. Transmedia flexibility enhances a sense of realism to the fiction. Game designer Neil young devised the term “additive comprehension” which is the way in which new texts are able to add new pieces of information which broaden our knowledge of the fiction.

Disney is one of the world’s biggest companies, and within this company there are endless amounts of franchises such as Frozen, Toy Story and Mickey31046__84718 Mouse. Disney is an example of its work with transmedia, Mickey Mouse is one of Disney’s first and oldest characters. Over the years we have seen multiple movies based around the character as well as emerging television shows that appear on ‘Disney Junior’ and multiple video games and comics. Through the various types of mediums different fact and takes on Mickey Mouse have emerged which reflects it timeless success and ability to appeal to all new and old ages.

To check out more of Disney in Transmedia check out –

It seems as if transmedia has become the pinnacle of many franchises, giving the liberty and ability of expansion that widens the contents audience.


Remix Culture

On the topic of remixing, I thought I would give Prezi a go.

“Everything is a remix” – Kirby Ferguson

Remix culture has come a long way, with the help of convergent media it will only continue to expand. Over the last several decades music has largely been associated with remixing. Although diving into the world of film, art etc it seems that even what we deem to be ‘original’ is an appropriation of another existing artefact e.g. songs, movies, artworks.

I have found that while myself and many others question the originality of the ‘remixed’ content that is produced, each appropriation has its own unique take on the former product which in a sense I would argue is ‘original’. When we speak about remixing, it is not only copying and pasting elements of project onto a new platform but it is more about what we are incorporating these elements into and how we use it.

Sexualisation vs. Art

We now live in a world were ‘moral panic‘ is gradually taking over. We live in fear of not ‘belonging’, of being taken over by a foreign country and we attempt to avoid the daunting thought of being judged. Society is becoming a subject to this fear where now the way we advertise is transforming into G rated marketing strategies.

But what do I mean by this?

Recently I was introduced to the concept of ‘corporate pedophilia‘, yes I was just as confused when I first heard this term. This term is narrowed down by Emma Rush and Andrea La Nauze; “Corporate pedophilia is a metaphor… used to describe the selling of products to children… it encapsulates the idea that such advertising and marketing is an abuse of children and contravenes public norms”. This is a term that creates moral panic. The sexualisation of children is a common topic of discussion when looking at marketing and advertising, it seems as if has become a major ‘danger’ and parents are becoming weary of how their children are being photographed.

I approach this topic witch the analogy of a woman’s make up, some people say she has a ‘cake-face’ while others think she looks ‘good and normal’. Prior to learning about this topic, we were taught about the concept of the public sphere and semiotics and how these concepts have ability to influence they way we interact and our opinions, views and ideologies. I think that this is a contributing factor that influences the way in which we feel about certain advertisements.


Thylane Lena-Rose Blondeau, one of the most famous fourteen year old models the world has seen. The photo above is from Vogue’s 2011 January spread, where the young tween is posing for the renowned brand ‘Tom Ford’. There has been much public speculation about this young girl and the work she does. In an article from the Daily Mail, Dr Emma Gray states “This picture is the antithesis of what childhood in our society should be; a child being exposed to a world she is not yet equipped to deal with solely to serve the needs of the adults around her.” ‘Body image’ and the ‘media influence’, appear to be one of the biggest worries parents are having with their young children. When examining the image it is obvious that she is made to look older and this further highlighted by her clothing, makeup, hair and poses. Furthermore it is understandable as to why this young model can be viewed in a ‘sexualised’ way.

Although for those who are apart of the ‘high fashion’ public sphere this model can be viewed in a different light, some could call it art and have a profound appreciation for fashion. Analysing the above photograph from an artistic point of view, some would say that the young girl is show casing high fashion of the time, with elements of sophistication and poise.

It is evident that there are numerous views on this topic and the way we view these images and the harm that can arise. Due to moral panic we are being encapsulated in ‘bubble wrap’ – the idea that we are being shielded from everything because of the idea that the media has the ability to change the way we view and absorb everything we see.

It seems as if this panic is diminishing the notion of free thought by constantly reinstating negative views.

One persons fun can be another’s worst nightmare.

Started from the bottom now we’re here.

So this week I decided to experiment with Soundcloud. I apologise for my voice and the change in tone at times!

We explore the ways in which the convergence of media has empowered its audiences. From my understanding social media allows us to instantaneously share photos, likes and comments. Through this we are becoming active consumers rather than passive. But I also talk about how our empowerment has affected celebrities such as Kim Kardashian through our online activity and persona.

Feel free to leave a comments!

What is proper gym etiquette?

Nothing can be more disturbing than the sound of someone pushing as hard as they can to lift a weight, or walking over to a machine to find it dripping wet from an other individuals sweat.  Although while one person can find something entirely normal another can find it unpleasant. I decided to some primary research and ask young university students what they thought proper gym etiquette is.

Gap Year Fun


The HSC has proven to be one of the most stressful periods in an adolescents life.

It has become a social norm that all newly turned adults have the desire to break away from their home reality to take a gap year and explore the world. For nineteen year old Eloise 2014 was the year she was able to explore countries away from Australia. She spent the next twelve months living in England where she taught PE at a school in Norwich, “I lived on campus along side two British guys and girl and a South African guy who I called my gappie”. During holidays she was paid, therefore travelling was a given. “I went to Ireland, Italy, Spain, Portugal, France, Greece, Hungary Turkey and Barcelona”, she described it as being such an “insane” trip.

While being away for a period of time adjusting to a new surrounding proved to be difficult for Eloise, although the thought of going back overseas has never been so enticing.


Urban dictionary defines wog as:

“Races where the majority phenotype is brown to black hair, brown eyes, and light skin (in a world’s perspective, not just European)…known for keeping strong to ethnic traditions, their native language.”

Coming from an Italian background I have always been called a ‘wog’. But what I have found is that the term tends to vary based on ethnicity and gender.

Emma and I, decided to ask a variety of different university students “what comes to mind when you hear the term ‘wog’?