To watch the full #MoreThanMean video:
- Buchanan, M. (2017). #MoreThanMean. [online] Just Not Sports. Available at: http://justnotsports.com/MoreThanMean [Accessed 29 May 2017].
- Peabodyawards.com. (2017). #MoreThanMean-Women in Sports ‘Face’ Harassment. [online] Available at: http://www.peabodyawards.com/award-profile/morethanmean-women-in-sports-face-harassment [Accessed 29 May 2017].
- Reynolds, E. (2016). Horror stories of female sports reporters. [online] NewsComAu. Available at: http://www.news.com.au/sport/sports-life/its-not-just-erin-andrews-horror-stories-of-female-sports-reporters/news-story/ae993a7dbdd8752a6091692c835522ef [Accessed 29 May 2017].
- Mettler, K. (2016). The disgustingly obscene ‘everyday’ harassment of sports media women: A lesson for men. [online] Washington Post. Available at: https://www.washingtonpost.com/news/morning-mix/wp/2016/04/28/morethanmean-a-graphic-lesson-for-men-in-the-everyday-harassment-of-women-in-sports-media/?utm_term=.0ddad58e027f [Accessed 29 May 2017].
“Attention involves the allocation of cognitive resources to deal with multiple inputs at once. Switching, screening, analysing and risk management are all part of normal cognitive processes” (Maloney, 2016).
Space, place, audience and media are four components that individually affect your viewing experience. Adopting the participant ethnography research method, it allowed me to examine how these component effect others and also myself. This has been proven through my observations while watching the Premier League at a friends house, in my bedroom and at The Star.
Approaching the assessment, my preconceived ideas were that audiences and media would have the greatest impact while viewing the game. However, space and place played a large role in the way each individual enjoyed and focused on the game.
- My attention span was low and media activity was high and constant.
- Being alone I was not able to share the excitement of Arsenal scoring with anyone else
- Watching the game in the comfort of my bed caused me to relax and fall asleep throughout the game unintentionally
My boyfriend’s house
- Being surrounded by friends made the game enjoyable
- Media use was average, as during halftime and pauses in the game we would all log onto social media and communicate with others regarding the game
- ‘Soccer watching etiquette’ allowed each viewer to have a comfortable view of the game and all were mediated by these un-proclaimed rules
The Star – 24/7 Sports bar
- Attention spans carried as a result of external components and surroundings e.g. alcohol and the crowds of people walking around the casino
- Atmosphere enhanced the viewing experience, being surrounded by hundreds of strangers who share the same passion for the sport as you creates a welcoming community bond
- As a result of the interactions with those around us, our media use was roughly 15% of the night
- However, as a result of a ‘drunk’ spectator, it affected our viewing as a result of insults being taken a bit too far
It is evident how viewing the Premier League in three diverse settings can alter the enjoyment and engagement of the viewer. Furthermore, from partaking in this assessment it has allowed me to identify a range of avenues for exploration for future research. Examples of these would be:
- How alcohol affects sports fans
- How the Premier League can incorporate these online sports communities into their halftime commentary and interact with there fan base
Only to name a few. I think observing and researching these areas and sports fan habits are valuable for Premier League stakeholders, it will allow them to identify areas that fans around the world suggest to improve. Potentially changing and revamping the viewing experience all around the world, lessening the need or desire to be at Emirates rather enjoying the game from the comfort of the local pub or home couch.
While the project has come to an end, it definitely has taught me where and who to watch the games with.
Till next time, Up The Gunners!
- Maloney, S. (2016). Attention, Presence, Place.
Since beginning the season Arsenal has had 7 wins leading the to second place on the EPL ladder, victory is sweet.
As week 8 of the EPL season was approaching, Arsenal announced that they would be without Giroud and Ramsey. However, this did not setback the team, as they took out Swansea in a 3-2 lead. Walcott scoring the first two goals, and Ozil finally stepping up the plate and perfectly executing a volley a great way to celebrate his 28th birthday.
This week’s game was viewed in the comfort of my very own bed, lonesome to say the least but worth it to see the boys fight till the end.
Watching Arsenal play is a favourite pastime of mine, however, what I have found is that the experience is not the same when watching with friends. While the company can often be annoying, it is the people and the atmosphere that create the ultimate viewing experience. The constant bickering of rivals and the tension as the players dribble the ball up to the goal for execution creates the suspense, and once they score the feeling of relief and happiness is indescribable.
This week was not as enjoyable as the last, while the game was neck-to-neck sitting in bed alone removed the climax of the game. Listening to myself quietly chant and cheer as Walcott took out the first two goals of the game was just not the same.
“Fans do not only connect to sports through stars and places but also through the communication and social currency it generates. Sports events are social gatherings where the supplementary events and experiences are often more important than the actual game. One of the fundamental advantages of social currency is that it appeals to the deeply rooted desire of people to be part of crowds. This factor is critical to the popularity of fan-zones, travelling to away games, viewing parties, sports-bars and – more recently – the dramatic ‘socialization’ of the sports fan.“
Fan socialisation ultimately is what has a dominate influence on your viewing experience. I think this was proven correct in my sit in, my viewing habits in comparison to week 4 changed. For example, my media use increased by more than 50% in areas such as social media conversations and media activity. Like my male friends, I began to involve myself in online conversations with my friends and others from around the world. I began to notice that I was using the game almost as background noise while playing games such as 1010! and Candy Crush. My attention would shift to my laptop as the commentators and ground began to create suspense as either team’s were shifting closer to the goals. And due to the early hours of the morning, the comfort of my own bed at the best of times I would often fall asleep.
In the process of viewing this week’s game, I noticed that my movie habits crossed over. These examples are how my attention span and dynamic of my bedroom influence my viewing experience:
- The way I assemble my pillows in my bed
- Positioning of my laptop
- Every 10 minutes I would put my phone down and focus on the game
- The process of checking social media: Snapchat, Instagram, Facebook and finally emails
- I always eat/chew when there is no speaking or an ad break
- Room must be dark apart from the laptop and phone
This lonesome viewing experience highlights how the company of an audience enhances the viewing experience. In my opinion, it adds to the atmosphere, making the game more enjoyable to watch. However, it has emphasised viewing habits and attention spans, by viewing the game alone I noticed that I had a constant habit or desire to be on my phone. From a research experiment conducted by Microsoft, it found that “Young respondents were more likely to display addiction-like behaviors when it came to their devices. For example, 77 percent of people aged 18 to 24 responded “yes” when asked “When nothing is occupying my attention, the first thing I do is reach for my phone,” compared with only 10 percent of those over age 65. Out of the 18 to 24 age group, more than half admit to checking their phone every 30 minutes or less and over three-fourths used their portable devices while watching TV“. Furthermore, it intertwines the idea of personal devices in a public and private space, in this instance I was in a private space. However, due to my media activity across a range of various platforms, I was participating in public activity.
As a result of viewer habits during games, the EPL has adopted Twitter, Facebook and various other accounts. By doing so it integrates the viewing and social media experience together, therefore blurring this idea of public and private viewing habits.
This week’s viewing experience has taught me how media influences individuals watching experience. And also allowed me to value how good company is when watching one of your favourite sports.
Till next week, Up the Gunners!
To be selected to represent your country playing sport, or to be named one of the top sportsman of that particular sport in my opinion is an honour. It grants a status and a level of sportsmanship that should be met at any level, understanding that at times we are faced with the toughest of circumstances.
An uprising young Australian tennis star, who has been in the spotlight displaying natural talent and the qualities to become number one. I give credit where credit is needed, and for this it is great to see such natural talent emerging in Australia.
Earning and maintaining this title comes with regulations an athlete must adhere to at all times. As an athlete fairness, integrity, responsibility, and respect, are key factors in maintaining your reputation throughout the world.
As a former tennis player we are taught discipline and integrity. Discipline in how we present ourselves and play, integrity in how we choose to play. I feel as if these are two key components our legendary Nick Kyrgios lacks.
Touching on the most recent of his ‘performances’, the Shanghai Masters. Uncaringly serving and returning to his opposition Misha Zverev, going down 6-3, 6-1. He evidently displayed careless and unprofessional behaviour, and to an extent had reportedly clashed with fans. Due to his behaviour and actions, so far he has been hit with a $16,500 fine which has now increased by an additional $25,000 including his 8-week tournament suspension. However now the ATP has agreed that “The suspension will be reduced to three tournament weeks upon agreement that the player enters a plan of care under the direction of a sports psychologist, or an equivalent plan approved by ATP, meaning Kyrgios could regain eligibility to compete on the ATP World Tour or Challenger Tour from Monday 7 November 2016.” Tennis Australia said they “support the ATP sanction on Nick Kyrgios following recent events in Shanghai”.
Sportsbet even went to the effort, refunding customers who placed bets on the athlete.
Once the match had concluded the athlete said ““I don’t owe (fans) anything … If you don’t like it, I didn’t ask you to come watch”. And tonight has released the following statement:
Following the ATP’s decision today I would like to take this opportunity to apologise again for the circumstances in Shanghai. The season has been a long one as I battled several injuries and other challenges towards the end of the summer. The Asian circuit was particularly tough after the long week and win in Tokyo and with the travel throughout the continent, my body finally just gave out in Shanghai both physically and mentally. This is no excuse, and I know very well that I need to apologise to the fans – in Shanghai and in other parts of the world – as well as the tournament organisers in Shanghai who do an amazing job. I of course know how important the fans are to the success of our sport and I personally love the interaction with fans in the many different cities throughout the world on the tennis circuit. I am someone who gives a huge amount of time to my fans because I love and value their support. Their energy is what motivates me to reach for the top of the game. I regret that my year is ending this way and that I will not have a chance to continue chasing the ATP Finals. This was an important goal for me. I do understand and respect the decision by the ATP and I will use this time off to improve on and off the court. I am truly sorry and look forward to returning in 2017.
However the Shanghai is not the first of Kyrgios’s performances:
And the list continues….
Contradictory is a fine trait of the young superstar, and anger is one of his finest qualities. One of the MAIN fundamentals becoming a tennis player, and something that is consistently drilled into a players head at an early age, is to contain your emotions and focus on the game. By doing so, overcoming the most challenging barriers (yourself) you prove that you have what it takes to become the best. You are at an international level where there are endless streams of young Aussie players aspiring to become like you, and you show them by smashing multiple rackets, back-chatting to officials and conceding a game because of a ‘challenging week’. How can Tennis Australia allow you to continue to hold your ranking and travel the international circuit? It is only now that the ATP has finally acknowledge the unacceptable and most importantly unprofessional behaviour.
As a player your ability is there, however you lack what my coaches call a “mental-toughness”. You are not mentally tough at all, yes you have the ability to come back after a losing by a large margin, or endure long games in the heat. But how can you not handle that things may not go right for you all the time? Or you become injury prone like you have said and may not be able to compete at your full potential? Acting like a brat as you have been and listening to your ego is obviously not the way to go.
John McEnroe, one of the greatest tennis players of all time. However, what comes to mind thinking of him? For myself it is the multiple bursts of anger he displayed on and off the court. Which is what Kyrgios is beginning to be known for. Articles read “Kyrgios is too good for a coach”, although this may be the one thing he is missing. Constant discipline, not from his family but from an outsider and someone who has extensive knowledge on and off the court. Legendary coach Nick Bollettieri explains that the young professional needs someone that will listen and not to be told to continuously “stop that”. This may just be the stepping stone for Kyrgios, and the turning point in his attitude to become the world number 1.
For someone that has openly expressed that Tennis is not the ideal a
venue they want to pursue, and in actual fact basketball is their true calling. Then kid you’ve truly been blessed, and possess something that I wish I had.
As a tennis player I understand the anger and frustration, the disappointment and the hurt. But how was I was taught, never express your emotions for those around you to see. Never use your emotions to throw off another player, and never allow your emotions to defeat you.
But until you learn to contain yourself and grow out of your brat stage, I hope for the sake of all tennis federations you continue to be penalised for your actions. So aspiring tennis players understand that expressing unprofessional behaviour on and off the court is unacceptable, and not the way tennis is portrayed. Most importantly to be continually let off for your offensive and unprofessional behaviour. Tennis should be driven by motivation, passion and integrity. Not ego and anger.
Rather than having headlines “booted off ATP”, headlines should be reading “yet another effortless”. Or so you would hope…
The world has witnessed McEnroe. We don’t need another.
Space – What is around you. Place – Where you are. Audience – Who is viewing.
These three key themes frame our understanding of the modern media environment. The evolution of television and the way audiences view media content has dramatically changed and is constantly evolving.
This evolution is illustrated in the practice of viewing sports on television, which has progressed with technology; in 1936 Berlin Germany was the first television viewing station to watch the Summer Olympics of that year. This was the World’s first live stream of sports. Fast forward decades later and viewing your favourite team from anywhere in the world play has been more portable and widely accessible than EVER. Smartphone apps and online streaming services now allow the viewer to watch games instantaneously.
From antennas to live streaming sports, broadcasting companies now are offering bundles of sports channels; for example, Foxtel Australia offers the sports combo for $51 per month, consisting of channels such as all Fox Sports channels, beIN Sports etc. While these companies are offering various subscription packages, public spaces are purchasing and promoting these channels to encourage sports lovers to view the current games. An example of this would be Star City Casino’s 24/7 Sports Bar, a popular public space where sports, gambling and alcohol is on the agenda for the wild Saturday night and also available everyday throughout the week.
As a sports lover, going out with friends a soccer or NRL game is a great pass time for me. In particular, we favour watching the English Premier League (EPL) with a strong focus on Arsenal. Living in Australia at first, it was rather difficult to view a live game, simply due to the time difference, not to mention access to various streams. However as of the start of this year Optus bought the rights to broadcast all EPL games, which has enabled greater access.
As a result of the love I have for watching EPL, my digital project will be based on viewing selected games, and monitoring media habits in relation to several of the key theories we have discussed this session (list these: eg public vs. private space) . I have chosen to watch the game in my own home, at a friends house and in a public space. By doing so I will be measuring and examining:
- My attention levels (how often I lose interest, how often I look at my phone etc)
- Observing the actions of others
- How the atmosphere varies and influences viewing experience
- Are there un-proclaimed rules that we have to follow
Ultimately through experience and observations, I want to find out how space, place and audience influence an individuals viewing experience and learn how the levels of enjoyment differ each time. In pursuing this project stakeholders such as EPL viewers, owners of such public spaces and broadcasting companies can gather a wider understanding of how space, place and audience ultimately affect a viewers experience. Ultimately begin working towards how to enhance and cater to audience viewing and these various trends in a variety of different places.
Every generation has its own distinct characteristics, and the way each and every one has interacted with digital media vastly differs. It is said that older Gen Y’s and all of Gen X can be described as the ‘digital immigrants’, preferring TV over youtube. Whereas younger Gen Y’s and Gen Z can be considered ‘digital natives’, preferring to surf the social media world and pass time on Youtube.
As the more newer generations are growing up their abilities to interact and work online is becoming far more advanced. We are now in a world were connectivity is so easy and there is now a heavy reliance on ‘digital machines’.
As a result of our constant reliance on our devices, it is driving change in the media landscape. The changes are almost so instant and noticeable as people are cutting TV chords and instead now paying up to $14.99 a month for a premium and unlimited package on Netflix.
However it is not only the latest online streaming programs that are kissing the traditional television package goodbye, it is the younger generations interest in exploring TV shows, movies and sport from around the world. The interest no longer lies only in the local sporting events or national TV, rather interests are now wanting to explore on a global level.
My boyfriend, an avid TV show and movie watcher, sports fan and soccer fanatic (Arsenal to be exact). However his show/movie consumption is mostly done off the computer, a mixture of torrented TV shows ranging from Suits, The Walking Dead and Power and live streamed sports events. “Watching shows off the internet is easier and instant. I can get them a day earlier without the constant annoyance of pointless TV commercials”. However when Foxtel announced that they no longer will be showing all Live English Premier League games he was not impressed and his television consumption was cut more than half. “We can stream games but most of the time the streams are unclear and if you have Facebook there is no point waiting for the repeats because someone will have spoiled it,” he said. “It is good publicity for Optus and they are offering more options than what Foxtel ever did, but for those of us who aren’t with Optus it is really annoying because we aren’t left with many secure options.”
From 1,677,000 Australian EPL watchers, “15% of EPL viewers switched broadband provider in the past 12 months, compared with 10% of all Australians 14+ with a fixed line service in their home. ” “EPL viewers are also more likely than other fixed broadband customers to stream TV, movies or video via computer during an average four weeks: 44% compared with 38% of all people with a fixed-line internet connection at home.”
Going back to the interview I completed with my dad, he laughed when I asked if streaming shows or sporting events would be something he would consider. “Why would I want to stream anything and have to stare at a tiny computer screen? I go on the internet to check my emails and I watch my TV shows to relax on the lounge after a hard days work. If I had to be on the internet to watch TV I wouldn’t bother.” As you can tell he was not a fan of the ideas merging.
As ‘millennials‘ are advancing in technology, networks such as the EPL are now expanding their outreach to fans beyond games, live broadcasting and merchandising. They are also tackling social media to reach out to fans and gain a greater viewing. This can be seen through twitter @, where live updates and the latest news can be found.
It is said that traditional television may be seeing its last years, as a result of the internet and social media influence. However for people like my dad and many others, the internet isn’t as he described “the be all and end all”. Maybe traditional television won’t fade so quickly.