Social Media

Social media is changing the way athletes, clubs and fans are interacting with each other. No longer are fans queuing to have the rare encounter with their idol, with the introduction of the Internet and social media, fan interaction is easier than ever! Because of the webosphere we are not only just watching, fans can get instant news, insights, commentary straight from the source.

Singaporean commentator Walter Lim describes sports and social media as a match made in heaven, he says “the instantaneous, intimate and interactive nature of social and mobile technologies make them perfect platforms to fuel our sporting desires”.

The incorporation of social media into sport is showing our deep descent into a future culture, now more than ever has social media and the internet given the sporting industry a Segway to maximise their reach to fans.

A prime example of this is renowned English Premier League Club, Manchester United. Man United are known for ‘flexing’ their ‘social media muscles’, social media has become one of their key tools in the marketing department. Manchester United are one of the most followed football clubs in the Premier League, fans of the red devils are said to make up 30% of all premier league followers. Meanwhile, the club has been accounted for more than 40% of fan engagement in 2017.

Social media is being used as a tool for marketing, fan impression and also merchandising. 2016 was a big year for signings at Manchester United; one, in particular, was the five-year deal of Paul Pogba. Rather than addressing the media the traditional way in a press conference, Man United took to social media to break the news to the world.

On Tuesday the 9thof August at 12.35am the news broke loose at emerged the hashtag #POGBACK that signified his reunion with the club that sold him in 2012. Red Devils were sent into a frenzy over the new signing, but this was not the only way the news broke the Internet.

Social media can maximise reach to their followers, Pobga, Adidas and Manchester United are a match made in heaven. The club and the brand went hand in hand to unveil a music video performed by artist Stormzy.

The video quickly went viral and within the first week, it reached more than 3million views. The video represented a fusion of music, lifestyle, rap and sport – which some can is the perfect reflection of Paul Pogba. But this is only one example; currently, Paul Pobga on Instagram alone has 22.8 million followers, Manchester United can offer any sponsorship this much reach each time the athlete posts a picture wearing their product.

Pobga signed to the club for £89 million, however, shortly after Man United signed renowned Swedish player Zlatan Ibrahimovic on a free transfer. It was rumoured that Zlatan’s jersey sales alone had paid for Pogba’s transfer fee.

These are only some examples to exhibit how much of an impact social media is having on the sporting industry. Sporting clubs now are thinking beyond the realm of social media and are exploring digital innovations; apps like the Manchester United application or the NBA app on smartphones are changing the game. Brands and clubs are branching out to maximise fan engagement in the next generation.

Sport is progressing further towards cyberculture. How we know, communicate and engage has all turned to digital technology. As previously stated the sporting industry has invested in social media in order to engage fans and attract the newer generations. However, the relationship between social media, fans and athletes proves not to always be as efficient and positive.

With heightened fan engagement and surveillance, social media creates an easy opportunity for athletes to go viral as a result of their actions or words. As a result of this athletes are heavily surveilled by governing bodies to avoid public humiliation and outrage. An example of this is Paul Pogba, in March of this year he released a photo of his latest haircut, as some described it resembling a ‘peacock’. Fans expressed outrage by Pogba’s ‘antics’ on social media, urging the football star to clean up his act.

There are further countless amounts of ‘accidental’ posts by athletes on Twitter:

paul-george-tweet-about-ray-rice-wife-beater-2014.jpg

https://www.instagram.com/p/BggH7-nj-CR/?taken-by=paulpogba

Furthermore, while social media has now become a key tool in marketing for athletes, associations and brands we can see social media as an ever-evolving platform for fans and the next upcoming generation. In order to maintain its success and efficiency, player profiles must continue to be patrolled to avoid miscommunication, embarrassment and potential harm.

With all the success and branding from social media, will athletes and their clubs take an extra step for precaution and surveillance?

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Without a selfie did it even happen?

First and foremost I am a self-proclaimed selfie taker, but hey when your outfit is on fleek who can resist? When I explained this weeks topic to both my friends and family I received an identical response, “Mim this is right down your alley”. Thanks, guysScreen Shot 2017-03-12 at 7.04.45 PM.png

The selfie is defined as being “a photographic object that initiates the transmission of human feeling in the form of a relationship (between photographer and photographed) … [It] is also a practice -a gesture that can send … (different messages to different individuals)“. It is predicted the average millennials 25,700 selfies in their lifetime, and it is predicted that on average 93 million selfies are taken each day worldwide. WOW.

The way selfies have been taken has changed dramatically over time. First beginning with self-painted portraits such as the famous Vincent Van Gogh, to now with the revolutionary smartphone.

As mobile technology has rapidly advanced, the action and quality of selfies have gotten easier and clearer. Renown Vampire Diaries queen Nina Dobrev demonstrates how the task of taking selfies has evolved, as new editions of phones have been introduced into society.

 

While technology has largely influenced the action of taking a selfie. The personal reasoning is another variable factor, often we take selfies to express or empower, show followers various aspects or experiences of life and lastly publicity. Facebook, Twitter, Instagram and Snapchat are the prime selfie domain, currently, there are 292,485,07 postsscientists-have-announced-a-new-unit-to-accurately-measure-narcissism-the-selfie-per-hour.jpg on Instagram using the #selfie. How can you even prove that you went to the gym without
a ‘gelfie’ (gym selfie)?

Selfies have become a social epidemic.

Selfies are a way to connect yourself to your followers, they are intimate and can often highlight personal moral, values and emotion this can be described as experiencing “togetherness“, and the social and cultural context of the person. Lasen argues “that social media platforms are stages where users negotiate intimacy in public through self- disclosure “in a choreographic way”, where comments are useful to check other people’s reactions and affections“. Some can argue that the constant posting of selfies highlight narcissistic tendencies, and constant selfie takers are considered to be narcissists.

Another negative that arises from selfie taking, is the moral panic. Initially, moral panic stems from the mass media and has gradually been dived amongst the various platforms of social media. It is the idea that our followers cast a ‘make or break’ judgement on the selfies we post, the questions they may raise and what they perceive from our posts. The term ‘Selfiegate’ was coined by Bayum and Miltner, “it raised questions about “who takes selfies and under what circumstances“, an example would be Selfie Trend Put Into Perspective. Katrin Tiidenberg narrows down moral panic in two reasons:

However this is not always the case, selfies can be used and considered to be platforms for expression and empowerment. Various celebrities, minorities and everyday people have adopted this to create social media accounts that aim to help and inspire their followers.

In an interview with the ABC Australian model Steph Smith, explains that since gaining a

Screen Shot 2017-03-10 at 10.10.43 AM.pngfollowing on Instagram, followers are wanting to know more about her efforts in the area of health and wellbeing. Steph’s health and wellbeing blog is designed to promote a healthy way of living and highlights that this such lifestyle is not only lived by the ‘rich and famous’, Steph promotes various products and companies that she believes can have a profound impact in benefitting your overall wellbeing.

Selfies and their meaning and interpretation will forever be a topic of discussion. The act of taking a selfie, based on frequency and individual personality is once again narrowed down to both scientific findings and personal opinion. It is evident that there are many negatives regarding the concept of selfie taking, but there are many positives that have allowed individual create careers, inspire and given a path to expression and empowerment.

But hey, you do you!

Sources:

  • Senft, Theresa, and Nancy Baym. “Selfies Introduction ~ What Does The Selfie Say? Investigating A Global Phenomenon”. Ijoc.org. N.p., 2017. Web. 12 Mar. 2017.
  • Miguel, Cristina. “Visual Intimacy On Social Media: From Selfies To The Co-Construction Of Intimacies Through Shared Pictures”. Social Media + Society 2.2 (2016): 205630511664170. Web.
  • Bonn, Scott. “Moral Panic: Who Benefits From Public Fear?”. Psychology Today. N.p., 2017. Web. 11 Mar. 2017.
  • Hines, Nickolaus. “You Won’t Believe How Many People Have Died Taking Selfies Since 2014”. All That Is Interesting. N.p., 2017. Web. 11 Mar. 2017.
  • “Katrin Tiidenberg: Selfies – Narcissism Or A Way Of Self Expression? / Tallinn University”. Tlu.ee. N.p., 2017. Web. 12 Mar. 2017.
  • Cowan, Jane. “Millennials Of Melbourne: Steph Smith On Insta-Fame And Buying A House At 23”. ABC News. N.p., 2017. Web. 12 Mar. 2017.

 

Stranger Danger

Growing up did you ever attempt to attend a movie that you were old enough to see? Or parent.jpgfake your age just to be able to access a variety of social media platforms?

Well these restrictions can be identified as ‘media regulations’. Media regulation is the control or guidance of mass media by governments and other bodies. It not only monitors what certain age groups can and cannot access, it regulates where we can and cannot use media. For example in Australia it is illegal to use your mobile phone when driving, when working and when in the cinema.

While some think that media regulations can be an ‘inconvenience’, the Australian Government is updating media laws to adapt to an ever changing landscape.

“The Government has announced the most significant reforms to Australia’s media Media-regulation-MO-INFOGRAPHIC_v1B.JPGlaws in a generation, supporting the viability of our local organisations as they face increasing global competition in a rapidly changing digital landscape.”

With advancing technology and the rapid growth of the World Wide Web, we now have instant access to any content from around the world. As a result I think it is necessary for these restrictions to be enforced, particularly online.

The Internet is becoming a popular source of information and entertainment for children. Increasing numbers of schools are coming on-line and material on the Internet targeted at children is burgeoning. As with television, there is increasing community concern that young people are being exposed to pornographic and other inappropriate material such as aggressive marketing on the Internet.[82]Placing or possessing material on the Internet that infringes existing legislation regulating, for example, racial vilification or defamation may be a criminal offence. These laws are difficult to enforce as the originators of Internet material can rarely be identified.

The instantaneous nature of the internet is revolutionary, however it is becoming a common action that children are neglecting the age restrictions set by websites. For example when I signed up to Facebook, the minimum age was 16 and I was 14. Now social media services such as Facebook and Instagram now require the user to be at least 13-years old.

What is the problem with this but?

An article from the Daily Mail explains that a study in 2014 found that 59% of children are networking at the age of 10. A poll highlighted that 21% of children have posted negative comments and 43% have messaged strangers on social media. It is these statistics that should concern individuals, while developing an online presence is a social norm, at such a young age it diminishes the barrier between their public and personal life.

Furthermore Dr Richard Woolfson explains “children are gaining access to social media Cqs8yWPXYAAgHiE.jpgsites at a younger age, which could expose them to content, people or situations that are out of their depth and which they’re not emotionally prepared for“. It is evident that what younger generations are seeing on social media websites is increasingly influencing their daily lives.

Online presence can be altered to reflect yourself or to transform into an entire other being. The implications of children being on social media at such a young age is that they can  fall into the traps of strangers online. “The capacity for communications to be online, and yet under the radar, is something parents, teachers and policy-makers need to remain aware of“.

In 2014 an incident regarding online stranger danger occurred, where a 12-year-old girl had met and invited an unknown man to her house through online interaction. The platform that was used was the popular messaging app Kik, where the minimum sign up age is 17. A casual conversation had begun between the young girl and old man, he who had been pretending to be younger than his actual age of 32 and eventually led the man to her front-door. Investigators found that this was not the only platform the two were using and he was not the only man she was communicating with, Xbox live had been a popular communication platform for the young girl. Later that year in November Microsoft supplied a 30 day transcript of the girls conversations with strangers.

 

The offender was immediately jailed and charged, this incident has acted as a cautionary tale in Baltimore to warn children of the implications of their online behaviour.

Media regulation is vital in keeping all media users safe. Age restriction is important to limit young children, it is common that young children who are unaware of online stranger danger, cyberbullying and how permanent their actions are.

Is it really only the media?

‘Likes’ and ‘Comments’, ‘Friends’ or ‘Followers’ are perceived as a criteria on who thinks you are attractive or agrees with what you’re posting and your popularity in your micro and macro world.

Who knew that these components of social media could create such hype amongst society? Being a teenager myself and recently stepping into the world of ‘adulthood’, I thought there would be a difference between who did and didn’t care about the attention they received on social media. But I was wrong. I found that even mature adults care as much as a fifteen-year-old girl does about their profile picture.

Recently my thirteen-year-old sister pestered my parents to allow her to have Facebook. Since she has ‘connected’ to the online world it has made me notice the amounts of children who are now signing up to various forms of social media.

Over the past week I have been observing her behaviour both online and offline to see if there truly is a difference between children being active on social media. It’s been notable that her reliance of her phone has increased and the way she presents herself in public and online has created her to become more self-conscious.

Studies show that those who care about what others think of them show an increase of people with low self-esteem in comparison to those who have high self-esteem take the time to upload photos and continuously post. Due to this reliance of others opinions, there is an increase anxiety and create the desire to constantly update and refresh social media in order to keep ‘up to date’ in the social world.

An article from The Telegraph states that the “greatest proportion of Internet activity takes place when children reach 11 years of age”. At such a young age, children are learning to interact with both people they know and have never met online. A recent report on A Current Affair talks about a young girl befriending someone she had never met, later being killed by this unknown. By the media showing these heartbreaking stories are they suggesting to society to be paranoid of all friends they have on Facebook?

Child psychologist Dr Richard Woolfson states, “Social media has removed the barriers between a young person’s public and private self”. In order to harness and lower the frequency of cyber-bullying between young children and the rate of depression and anxiety caused by social media, common forms of media such a television shows should promote a larger restriction of children on social media websites.

Violence and abuse is often linked to what adolescents are exposed to on common forms of media, such as the Bugler case. Studies showed that social media did not influence these actions majorly, whereas emotional damage is what was a large factor of the murder.

Overall we need to analyse whether it is solely the medias fault in not obtain higher restrictions or promoting an increased use of technology amongst young children or if it societies interpretation and use of such websites and films.