The Final Whistle

“Attention involves the allocation of cognitive resources to deal with multiple inputs at once. Switching, screening, analysing and risk management are all part of normal cognitive processes” (Maloney, 2016). 

Space, place, audience and media are four components that individually affect your viewing experience. Adopting the participant ethnography research method, it allowed me to examine how these component effect others and also myself. This has been proven through my observations while watching the Premier League at a friends house, in my bedroom and at The Star.

Approaching the assessment, my preconceived ideas were that audiences and media would have the greatest impact while viewing the game. However, space and place played a large role in the way each individual enjoyed and focused on the game.

My bedroom

  • My attention span was low and media activity was high and constant.
  • Being alone I was not able to share the excitement of Arsenal scoring with anyone else
  • Watching the game in the comfort of my bed caused me to relax and fall asleep throughout the game unintentionally

My boyfriend’s house

  • Being surrounded by friends made the game enjoyable
  • Media use was average, as during halftime and pauses in the game we would all log onto social media and communicate with others regarding the game
  • ‘Soccer watching etiquette’ allowed each viewer to have a comfortable view of the game and all were mediated by these un-proclaimed rules

The Star – 24/7 Sports bar

  • Attention spans carried as a result of external components and surroundings e.g. alcohol and the crowds of people walking around the casino
  • Atmosphere enhanced the viewing experience, being surrounded by hundreds of strangers who share the same passion for the sport as you creates a welcoming community bond
  • As a result of the interactions with those around us, our media use was roughly 15% of the night
  • However, as a result of a ‘drunk’ spectator, it affected our viewing as a result of insults being taken a bit too far

It is evident how viewing the Premier League in three diverse settings can alter the enjoyment and engagement of the viewer. Furthermore, from partaking in this assessment it has allowed me to identify a range of avenues for exploration for future research. Examples of these would be:

  • How alcohol affects sports fans
  • How the Premier League can incorporate these online sports communities into their halftime commentary and interact with there fan baseArsenal-16-17-kit (1).jpg

Only to name a few. I think observing and researching these areas and sports fan habits are valuable for Premier League stakeholders, it will allow them to identify areas that fans around the world suggest to improve. Potentially changing and revamping the viewing experience all around the world, lessening the need or desire to be at Emirates rather enjoying the game from the comfort of the local pub or home couch.

While the project has come to an end, it definitely has taught me where and who to watch the games with.

Till next time, Up The Gunners!

References:

  • Maloney, S. (2016). Attention, Presence, Place.
Advertisements

Arsenal vs. Southampton

The Premier League season is finally back and to say I am excited is an understatement.

Week 4 into the EPL season Arsenal was set to face  Southampton. After SouthamptonSouthampton-vs-Arsenal-prediction.png
scoring the first goal, in the 29th minute Koscielny legendary bicycle kick settled the score to be 1-1 at half time. However, with 5 minutes extra added to the clock, Cazorla’s last minute penalty gave Arsenal a 2-1 victory over Southampton at Emirates Stadium.

This week I had chosen to watch the game at my boyfriend’s house with some friends. We were a divided audience, and it was safe to say that the banter was at its peak.

Cheering and laughter filled the room as the game became neck-to-neck after half time, like any sporting event a referee is always subjected to hateful remarks. And in this instance, hateful remarks were yelled at the television as three Southampton players were rewarded a yellow card, and the “banta” did not stop there.

Throughout the game, I began to observe the social media habits of myself and also my
friends. For myself, I noticed that my mind wandered more at the beginning of the game, my social media activity was at a high as I found that I was not as interested in the first 30 minutes of the game in comparison to the 65 minutes remaining. Whereas observing the boys around me, after every five minutes each one would log onto Facebook to post something in the sports chat or access Twitter. From there, conversations would circulate during the game around certain players and dispute certain official calls.

“Through social media, fans not only connect with sport teams and leagues, but the athletes themselves have accounts which allow potentially millions of fans to connect personally to the athletes and their teams. This direct connection has allowed fans to now be a part of the sport organization’s story.” – Dr. Alyssa Tavormina.

It is becoming increasingly evident that social media is having a profound effect on the way sports fans interact and watch sports. It is almost like their social media activity adds to their viewing experience, a friend said that it adds an extra commentary section which is both informative and entertaining. Mashable have designed an infographic which displays how social media is changing our sports experiences, http://mashable.com/2012/04/27/sports-social-media-2/#9_5J3wwr8kqf.

While the night was all fun and games, I noticed that unenforced rules began to emerge such as:

  • During a good play, no one was allowed (or did) speak
  • The ‘banter’ came to a halt when we each realised it began to become a bit much
  • Once the game resumed after halftime, we all were back in the same spots as no one wanted to shift the unexamined balance of the room

After everyone left I began asking my boyfriend why he thinks these rules were unknowingly followed, he responded: “to tell you the truth its just ‘soccer watching etiquette’, rules that we’ve just unknowingly followed and its mediated everyone”. I thought this was interesting, that these rules were based on seating and speaking rather than focus on social media or what is going on around them.

From reflecting on this sit in with my friends I wanted to decipher why they added to my viewing experience?  I noticed that we feed off each others enjoyment and passion of the sports, while we were a group divided it was this division that created an energetic atmosphere. It can be said that “sports bonds people together“, while we may not have a continuous conversation circulating, “sports isn’t replacing other, more worthwhile topics of conversation between those sons and fathers, it’s just adding a level of closeness that would not be there without it“. It is this ‘bond’ that created an enjoyable atmosphere while my engagement was not at its peak, it was the influential attitudes that drew my attention more so to the game than usual.

It is the norm to say that having our eyes glued to social media we become anti-social, however in the case of this event we were becoming more social than ever. Not only with each other but from people around the world, and also individuals watching the game first hand.

Despite being in Oran Park in front of the television, having a valuable group of friends that share the same interest in sports as you enhances your viewing experience. The energetic atmosphere of Emirates stadium is also replicated in our lounge room.

Where is your favourite place to watch sports?

Till next week, up the Gunners!