Generations at war

Every generation has its own distinct characteristics, and the way each and every one has interacted with digital media vastly differs. It is said that older Gen Y’s and all of Gen X can be described as the ‘digital immigrants’, preferring TV over youtube. Whereas younger Gen Y’s and Gen Z can be considered ‘digital natives’, preferring to surf the social media world and pass time on Youtube.

As the more newer generations are growing up their abilities to interact and work online is becoming far more advanced. We are now in a world were connectivity is so easy and thereScreen Shot 2016-08-22 at 11.54.40 AM.png is now a heavy reliance on ‘digital machines’.

As a result of our constant reliance on our devices, it is driving change in the media landscape. The changes are almost so instant and noticeable as people are cutting TV chords and instead now paying up to $14.99 a month for a premium and unlimited package on Netflix.

However it is not only the latest online streaming programs that are kissing the traditional television package goodbye, it is the younger generations interest in exploring TV shows, movies and sport from around the world. The interest no longer lies only in the local sporting events or national TV, rather interests are now wanting to explore on a global level.

My boyfriend, an avid TV show and movie watcher, sports fan and soccer fanatic (Arsenal to be exact). However his show/movie consumption is mostly done off the computer, a mixture of torrented TV shows ranging from Suits, The Walking Dead and Power and live streamed sports events. “Watching shows off the internet is easier and instant. I can get them a day earlier without the constant Screen Shot 2016-08-22 at 12.46.02 PM.pngannoyance of pointless TV commercials”. However when Foxtel announced that they no longer will be showing all Live English Premier League games he was not impressed and his television consumption was cut more than half. “We can stream games but most of the time the streams are unclear and if you have Facebook there is no point waiting for the repeats because someone will have spoiled it,” he said. “It is good publicity for Optus and they are offering  more options than what Foxtel ever did, but for those of us who aren’t with Optus it is really annoying because we aren’t left with many secure options.”

From 1,677,000 Australian EPL watchers, “15% of EPL viewers switched broadband provider in the past 12 months, compared with 10% of all Australians 14+ with a fixed line service in their home. ”  “EPL viewers are also more likely than other fixed broadband customers to stream TV, movies or video via computer during an average four weeks: 44% compared with 38% of all people with a fixed-line internet connection at home.”

Going back to the interview I completed with my dad, he laughed when I asked if streaming shows or sporting events would be something he would consider. “Why would I want to stream anything and have to stare at a tiny computer screen? I go on the internet to check my emails and I watch my TV shows to relax on the lounge after a hard days work. If I had to be on the internet to watch TV I wouldn’t bother.” As you can tell he was not a fan of the ideas merging.

As ‘millennials‘ are advancing in technology, networks such as the EPL are now expanding 56VRLRFE_400x400.jpgtheir outreach to fans beyond games, live broadcasting and merchandising. They are also tackling social media to reach out to fans and gain a greater viewing. This can be seen through twitter @premierleague, where live updates and the latest news can be found.

It is said that traditional television may be seeing its last years, as a result of the internet and social media influence. However for people like my dad and many others, the internet isn’t as he described “the be all and end all”. Maybe traditional television won’t fade so quickly.

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