Think Twice Before You Judge

Media ownership influences the way in which certain media platform select what to present to there target audience. Owning various media platforms has become a commodity for the famous, the more an individual either owns or has sharing’s in the more control that individual has in the media. It seems as if media ownership has turned into a multi-layered Venn diagram, Sydney Morning Herald gives an idea of ownership.

Have you noticed that certain media platforms show particular news stories, sports reports and even propaganda? Whilst others either show the same or opposite? For example Channel Nine’s news reports, largely set there Sports reports about the latest news in the NRL and the cricket whereas other sports such as cycling, tennis and Formula 1 are only ‘mentioned’.

An article from the Daily Telegraphy covers Fox Sports recently securing the rights to broadcast Formula 1 alongside Channel 10 and Foxtel. What makes Fox Sports different from the other networks is that they will now be able to broadcast, “every race, every qualifying and every practice live and in High Definition, making sure our subscribers won’t miss a second of the action”, said Fox Sports CEO Patrick Delaney. Whilst other networks have holdings in this sports event, it presents diverse perspectives and focuses amongst networks.

Dating back to Hitler, this was an example of propaganda displayed and supported by owners of the media. Joseph Gobbles was the Reich Minister of Propaganda in Nazi Germany, which largely controlled the news that was released throughout Germany and the incorporation of Nazi propaganda. This is similar to today, where it is evident that particular media platforms display various types of ‘subtle’ propaganda for example Murdoch’s Bias in an article from Crikey.

From reading various articles on Rupert Murdoch, it looks like he is one to continuously switch his views on liberal and labour parties and his media platforms present information. Recently Malcolm Turnbull expresses his intentions to ‘deregulate’ media ownership. In an article from The Australian, it begins with Turbull’s intention to allow main broadcasters the right to ‘top-tier’ sports which deny’s Foxtel the right to bid. Murdoch then backlashes in a tweet, implying that this decision is designed to aid specific networks.

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A quote from Ten chief executive Hamish McLennan, supports this idea that media ownership has the ability to dictate the success and diversity of various networks widespread; “just further distort an already uneven playing field”. From this it can then prevent the rights to broadcasting sports over a variety of channels.

So where is this leading? Commonly, we focus on the owners of different media platforms and how they have the ability to dictate what is presented. Although I have found that the government can be a form of media ownership, and their abilities to change regulations instantaneously effect the freedom of broadcasting example sports on different media channels. It is evident that the diversity throughout the media is declining although it is not only occurring internally but also externally.

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2 thoughts on “Think Twice Before You Judge

  1. In the first sentence the “there” should be “their” to display ownership of the target audience.
    I thoroughly liked the point made in the second paragraph about Channel Nine’s reporting on the NRL and Cricket as I have never actually taken notice of this before and it makes a lot of sense. That was the strongest point I thought because it actually made me think.
    Something to consider in the fourth paragraph is where you say “this was an example of propaganda” before actually presenting the example. It should really be the other way around if your wording the sentence like that so that you present the example and then note that “this was an example of propaganda” because you basically opened a paragraph with that sentence. Furthermore, you’ve noted that Rupert Murdoch continually switches his views of the liberal and labour parties based on your readings when in reality Murdoch’s views are consistently pro-liberal.
    In the conclusion you mention broadcasting “example sports”, what is an example sport?
    And lastly you’ve concluded that media diversity is decreasing…. I’d say media ownership is decreasing to a few big names however media diversity is flourishing more than ever due to the rise of the digital age as there are more media users and producers.
    Overall you make some great points but it would have been good to hear your opinion on whether all of this media ownership actually matters.
    Insightful post!
    Thanks

    Like

  2. Hey Mia,

    I really enjoyed reading this post. I agree with your mention of how particular news stories are being talked about on particular media platforms and others are not. It reminds me of the lack of coverage of the mass shooting at a University in Kenya last week. http://www.news.com.au/world/al-shabab-gunmen-storm-university-campus-in-garissa-eastern-kenya/story-fndir2ev-1227289527587

    I like that you used the example of Fox Sports, something that a lot of Australians can relate to.
    I don’t know if i fully understand why you used the Nazi propaganda, I find it hard to relate to and I would have liked to see a little bit more relevance of this to todays times and to see a bit more evidence of this.

    But I love the reference to Rupert Murdoch, a very ‘talked about’ figure in the media today. And i really liked the reference to the government being its own form of media ownership as they have such power in manipulating peoples perceptions.

    Overall Great post and a good read!

    Emma

    Like

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